︎︎︎Terra
Brand Visual Identity, Package Design, Illustration,
Art Direction, Motion Graphics
Art Direction, Motion Graphics
︎︎︎ Process Book
Terra is a lifestyle + coffee brand which aims to
foster a global community of like-minded
individuals who share a love for discovering new
places and a deep-seated dedication to protecting
our beautiful planet. Dedicated to creating a space for those who
embrace the spirit of adventure and seek a sense of
belonging while on their journey, Terra provides
tools and samples that allow individuals to savor
new coffee flavors and products while supporting
sustainable practices in the coffee industry.
Inspired by ecosystems in nature, Terra carefully crafts subscription boxes of different tiers (the dandelion box, the acorn box and the woodpecker box) filled with a delightful assortment of travel coffee accessories.
Inspired by ecosystems in nature, Terra carefully crafts subscription boxes of different tiers (the dandelion box, the acorn box and the woodpecker box) filled with a delightful assortment of travel coffee accessories.
[2024]
︎︎︎CURA
App Visual Identity, Icon Illustration, UI Design,
UX Research, App Prototyping (Figma)
Role: Lead Visual Designer
UX Research, App Prototyping (Figma)
Role: Lead Visual Designer
︎︎︎ Watch Walkthrough Video
CURA is an app born out of personal frustrations. It stems from my own desire to streamline the process of curating and customizing entertainment content—specifically movies and TV shows from various streaming platforms.
At its core, CURA employs a stacked card interface, a concept that makes editing and arranging content as easy as flipping through cards. This approach ensures that even those new to content editing can dive in effortlessly, while providing a satisfyingly tactile and interactive experience.
Through user research and usability tests, the app was developed and prototyped to demonstrate how each section (browse, search, curate, social) functions.
At its core, CURA employs a stacked card interface, a concept that makes editing and arranging content as easy as flipping through cards. This approach ensures that even those new to content editing can dive in effortlessly, while providing a satisfyingly tactile and interactive experience.
Through user research and usability tests, the app was developed and prototyped to demonstrate how each section (browse, search, curate, social) functions.
[2023]
