︎︎︎Lullaby Lotus



Brand Visual Identity, Package Design, Illustration,
Art Direction, Social Media Campaign


︎︎︎ Process Book




Lullaby Lotus is more than a conceptual branding project; it’s a journey into the mystique of dream interpretation, inspired by the ancient Chinese guide, “The Duke of Zhou’s Interpretation of Dreams.” Crafted for those seeking a deeper understanding of their subconscious, this project introduces a soothing bedtime routine that fosters introspection.

At its core, Lullaby Lotus unveils a meticulously curated dream kit, a fusion of tactile elements and visual storytelling, incorporating patterns, illustrations, and unique typography. The strategic use of fabric and embroidery textures, synonymous with the comfort of bedding, creates a sensory experience that seamlessly aligns with the project’s theme.


[2023]