︎︎︎Lullaby Lotus
Brand Visual Identity, Package Design, Illustration,
Art Direction, Social Media Campaign
Art Direction, Social Media Campaign
︎︎︎ Process Book
Lullaby Lotus is more than a conceptual branding project; it’s a journey into the mystique of dream interpretation, inspired by the ancient Chinese guide, “The Duke of Zhou’s Interpretation of Dreams.” Crafted for those seeking a deeper understanding of their subconscious, this project introduces a soothing bedtime routine that fosters introspection.
At its core, Lullaby Lotus unveils a meticulously curated dream kit, a fusion of tactile elements and visual storytelling, incorporating patterns, illustrations, and unique typography. The strategic use of fabric and embroidery textures, synonymous with the comfort of bedding, creates a sensory experience that seamlessly aligns with the project’s theme.
At its core, Lullaby Lotus unveils a meticulously curated dream kit, a fusion of tactile elements and visual storytelling, incorporating patterns, illustrations, and unique typography. The strategic use of fabric and embroidery textures, synonymous with the comfort of bedding, creates a sensory experience that seamlessly aligns with the project’s theme.
[2023]
![](https://freight.cargo.site/t/original/i/f7dc6dc4375100b42b7731d782b15b6bc228b466dfcddb96b37c5e531d2aba93/2-lullabylotus-world-brand-design-copy.jpg)
![](https://freight.cargo.site/t/original/i/f7e0d952136d8b5680c59efe72dce48ad64fb36ef7cdb9d86a29faf84ae8373e/3-lullabylotus-world-brand-design-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/606740e63242702e2fc8d4e7895fb0a6893c65fbeff2f4c9a378afeeb3f476e2/6-lullabylotus-world-brand-design-copy.jpg)
![](https://freight.cargo.site/t/original/i/61f430ef19c6db28914ec9903e5ce3e255e7ad7534cfb63fac3828457c5ba8e5/7-lullabylotus-world-brand-design-copy.jpg)
![](https://freight.cargo.site/t/original/i/7e82fe64fa9b11085dedc73a2786fd9c74d806a5c23a8dbc9973e894844c0958/5-lullabylotus-world-brand-design-copy.jpg)
![](https://freight.cargo.site/t/original/i/ce9d953fc61e731a52d8e684ea16714cbec7b18e83d06117c4d024744b936dc9/LullabyLotus2.jpg)