App Visual Identity, Icon Illustration,
UX Research, App Prototyping (Figma)

Role: Lead Visual Designer

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CURA is an app born out of personal frustrations. It stems from my own desire to streamline the process of curating and customizing entertainment content—specifically movies and TV shows from various streaming platforms.

At its core, CURA employs a stacked card interface, a concept that makes editing and arranging content as easy as flipping through cards. This approach ensures that even those new to content editing can dive in effortlessly, while providing a satisfyingly tactile and interactive experience.

Through user research and usability tests, the app was developed and prototyped to demonstrate how each section (browse, search, curate, social) functions.